There was a Columbia Mall jingle? Really?

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Permalink Reply by Jessie Newburn on November 28, 2009 at 2:29pm

OMG. Yes, there most certainly was a jingle. I remember as a kid that it was such a BIG DEAL to hear this jingle on the radio. One of my childhood memories is being en route to our grandparents' home and hearing -- in The Commonwealth of Pennsylvania, no less -- the ad for the Columbia Mall. But I remember the words a little differently. I remember:

We're all in Columbia.
At the mall in Columbia.

...And beyond that, I'm lost.

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Permalink Reply by Barb Nicklas on December 11, 2009 at 6:34pm

Ok, so I am coming late to this party....I see Wordbones weighed in. When I joined The Rouse Company in 1981, this jingle was still playing over the mall's PA system. Wordbones is right about the actual words of the jingle; the rest of the wording referred to the anchors which at the time were Woodies and Hochschild Kohn (or maybe it had become Hecht's by that time. Hard to keep up.) Anyway, for those of you who are wondering who the innovative creators of this jingle were - it was Grey Advertising. That's right, a Madison Avenue advertising agency wrote and produced this catchy but admittedly copy simple jingle. The fact that so many still remember it must say something for their marketing savvy........

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Permalink Reply by Mike Morucci on December 14, 2009 at 9:51pm

I love the activity on this particular post. I didn't re-record the podcast, but did attach the jingle and in the comments previous the correct "lyrics":

All in Columbia
At the Mall in Columbia
We're all in Columbia
In Columbia Mall
We're all in Columbia
At the Mall in Columbia
We're all in Columbia...

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